VELRIZA is a jewelry atelier in Shenzhen – small-batch pieces in gold, sterling silver and semi-precious stones, made for boutiques, brands and independent designers. No retail markup, no price tags, no shopping cart. Just a direct line to the workshop.
Featured Pieces
Every piece is available for wholesale and private label. Tell us your quantity – we will quote within 24 hours.
The Atelier
VELRIZA began at a single workbench with an obsession for how light moves across gold. Today the atelier still finishes every piece by hand – casting, setting and polishing in-house, so the quality you sample is the quality you receive, order after order.
We work with boutique owners, fashion labels and jewelry brands across Europe and North America, producing small batches with consistent craftsmanship and honest lead times.
Our Story18k gold plating over 925 sterling silver, applied in layers and sealed for daily wear – tested to hold up through seasons of retail.
We produce in flexible runs from 50 to 5,000 pieces, so emerging brands can order with confidence and established ones never wait.
Private label is our default: your branding, your packaging, your story. We never put VELRIZA on your product unless you ask.
Send us your inspiration – sketches, images, or a moodboard. Our designers will turn it into producible jewelry with a clear quote, timeline and sample schedule.
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