A jewelry atelier in Shenzhen, working quietly behind some of the finest small collections in Europe and North America – and now, ready to work behind yours.
Since the First Bench
VELRIZA started as a two-person workshop making jewelry for local boutiques. What set us apart was never marketing – it was the refusal to compromise: genuine materials, layered plating, hand-polished finishes, and honest lead times.
As our partners grew, so did we – carefully. We expanded into casting, stone setting and packaging under one roof, so a single standard of quality follows every order from workbench to your storefront.
Today, brands on three continents trust VELRIZA for wholesale, private label and custom design. Most of them found us the way you did – by asking.
Ask Us Anything
What We Stand For
Materials that speak for themselves – 925 sterling silver, 18k gold plating, natural stones and cubic zirconia cut to catch the light.
We quote real lead times and meet them. Your launch calendar should never depend on a supplier’s guesswork.
Start with 50 pieces to test a design, scale to thousands when it proves itself. Flexible MOQs by design, not by exception.
Private label means your name only. Your designs, pricing and identity stay yours – protected and never shared.
How We Work
Send sketches, references or existing pieces. Tell us quantities and target price – we will confirm feasibility within a day.
You receive a clear quotation and, for custom work, a physical sample within 10-15 days. Adjust until it is exactly right.
Batches are cast, plated, set and hand-finished under one roof. Every piece is inspected against your approved sample.
Pieces arrive gift-ready in your packaging, with your labels and certificates – ready for your shelves or your clients.
Custom design, OEM and private label – from a single sketch to a full collection. Tell us where you want to go.
